30 Day Website Traffic Blueprint
Regardless of what kind of budget you have for your online business efforts, you’ll want to learn how to push and pull visitors to your website strategically so that you beat out the competition who is vying for their attention.
Traffic generation is an ongoing task you’ll need to carry out, and instead of getting overwhelmed with enormous projects, you can do it in bite-sized, frequent increments spread out over the course of one month.
Day 1: Use Search Engine Optimization for Increased Organic Traffic
Organic traffic begins with mastery of search engine optimization (SEO). Learning what the search engines want from you on your site is the best way to gain traction and take preventative measures from allowing others to beat you in the search engine results pages (SERPs).
SEO can be simple or complex, and it’s constantly changing or evolving to keep scammers from getting an unfair advantage. So you’ll need to stay abreast of changes and implement them on your site.
Search bots who visit your site need to be able to quickly and easily navigate it and determine what each page is about so they can index it as a possible result for people who use their search engine.
Day 2: Let YouTube Send Traffic to Your Site for In-Depth Information
Many people don’t think of YouTube as a search engine, but many people, when they want answers, head straight there over Google or other search engines. You want to use videos on your YouTube channel to send targeted traffic to your domain.
You can embed these videos on your blog, allow others to embed it on theirs, and share the links to them on social media platforms so they can watch it right in their feed. Whenever you make a YouTube video, be sure to brand it with your URL both visually and verbally in both the intro and outro.
Day 3: Use Long-Tail Keyword Phrases to Bring Visitors to Your Blog
Keywords are a great way to bring visitors to your site. When you use keywords in your content, it tells search engines and humans what to expect. Long-tail keywords, which are composed of three or more words, are even easier to rank for than broad, shorter ones.
You need to conduct some research into long-tail keywords for your niche topics and weave those into your blog posts. Free and paid keywords, or even search engines will show you a variety of long-tail phrases you can use.
Day 4: Allow Pinterest Images to Funnel Traffic to Your Domain
Pinterest has grown into a powerhouse for traffic generation. Many consumers use it to pin ideas they find useful to boards where others can access them and visit the links to the information they’ve shared.
You want to create eye-catching, vertical pins to put on this social media site and consider joining groups where people share one another’s pins to help everyone get more exposure.
Day 5: Review Hot Products to Generate Interest in Your Content
Product reviews generate traffic because consumers want to make sure that what they’re considering spending money on is a wise investment. If you can choose some bestseller items to weave into your blog content, you’ll see more interest in it.
Consider learning various ways to slant your product reviews so that it stands out from other affiliates. Then give comprehensive, in-depth reviews that make people share your review with others.
You also want to stay abreast of pre-release information for products in your niche and have your product review detailing features and specifications ready before your competitors publish it.
Day 6: Socialize Your Content on Facebook for More Clickthroughs
Facebook has a lot of potential for almost any niche leader. But you have to use it the right way. You have three places to share information – from your profile, page or group.
But you also have several ways you can share information and send people back to your site. For example, you can use text or video, you can go live or share an infographic branded with your URL.
Day 7: Write a Traffic-Pulling Lead Magnet Where No Opt-In Is Required
There are some people who go searching for free reports or free PDFs online for a topic they want. For example, they might go to Google and type in free book about anxiety or free book about exercise.
You can create a blog post where you’re giving away a free book in PDF format to visitors who come and download it. Inside the book, be sure to link back to your URL or to an opt in page where they can sign up for yet another relevant freebie.
Day 8: Learn How to Promote a Profile Link for Traffic from Instagram
The traffic you get from Instagram can be an impressive number if you know how to use the social site to your advantage. This is a site based on pictures and videos, so it’s not as much text-based, except for the description area.
You can brand your images with URLs, but typically, you’ll have a link in your profile bio area to remind people to check for more information. For example, if you’re making an Instagram post about weight loss, you can tell people to click on the link in your bio to download a free meal plan, which could be your lead magnet.
Day 9: Publish a Pillar Blog Post to Generate Organic Interest
Many people underestimate the power of taking their time to create a blog post that will have a big impact on the branding of their site. Instead, they wrongly focus on volume. You want to spend today mapping out and creating a pillar blog post.
These are the exemplary posts that showcase a wealth of knowledge in a presentation that draws visitors in because of the depth and interesting information being shared with the audience.
This is going to be the kind of post that ranks well easily in search engine results pages. It’s also going to be one people bookmark and share on their own social media accounts.
Day 10: Create Short Videos on TikTok for More Traffic
TikTok has typically been known as a tween site for dancing. But that was before it grew to an enormous user base of all ages. People are creating content about gardening, finances, relationships, health and more.
You can drive traffic to your site without having to sit down and record 30 minute videos. TikTok videos are short, and the shorter the better sometimes. You can land on peoples’ for you page with a video 60 seconds or less, and it has a good chance of going viral if you’re informative or entertaining.
Day 11: Blog About a Competitor So They’ll Send Readers to You
Have you ever found out that someone said something good about you, so you told others about it? That’s what happens when one competitor blogs about another one. They’re grateful for the kind words, and to showcase their prominence in the niche, they tell their subscribers about your post.
The key to generating traffic with this method is to find someone who you truly respect and admire who is a competitor to you and will have an identical audience to the one you want on your list.
Make sure you send a link to them with a kind note. But don’t ask them to tell their readers about it. Allow that to happen naturally, and don’t balk if they happen not to share.
Day 12: Become a Guest Blogger for the Competition
Instead of talking about a competitor on your blog, you also have the option of stepping into their shoes and showcasing your own expertise if they allow people to come onboard as a guest blogger for them.
You’ll be able to link back to your site, and the readers of your competitor’s blog will get to see that you have valuable information to share. This eases the content burden on your colleague and gives you the chance to increase your branding and exposure.
Day 13: Leverage Influencer Egos to Get Traffic to Your Site
Have you ever heard of influencers? These are people with a huge social media following and they’re in many different niches – from fitness to dating, health and other areas.
If you can find an influencer in your niche, you don’t necessarily have to pay their fees to get them to mention your blog to their followers. Another way you can do it is by writing up a post that compliments their approach in the niche and make sure they know that it exists.
Just as your competitors will want to brag about the coverage you gave them, social media influencers will, too. Look on sites like Instagram and TikTok for influencers and learn as much as you can about them before writing your piece to ensure they’re worthy of a shout out.
Day 14: Test Paid Ads as a Traffic Source
Most options in this 30-day blueprint are based on organic, natural traffic efforts. But there’s no reason to discount paid ads. After all, they are very effective in allowing you to target exactly who you want landing on your site.
The best way to use paid ads is to find the right platform where your audience spends time, learn how their ad system works to ensure you abide by all rules, and then take a test run of a small ad campaign to see how your results go.
Day 15: Conduct an Interview to Generate Traffic
If you can accomplish it, you may want to recruit an expert or competitor in your niche to be interviewed by you for both of your audiences. Again, this lends credibility to them because their leadership is being highlighted.
But it’s also good for you because it shows you can share the spotlight, bring good information to your followers, and more. Interviews can be text (via email) that you publish, audio or even video formats.
Day 16: Bring Your Subscribers Back to Your Blog
You may have forgotten one obvious group to deliver traffic to your site – your subscribers! Many marketers get people on their list and just promote to them but you can also send them links to your blog posts.
Whenever someone is a subscriber and loyal to your insight, they want to be notified of interesting posts you make so they can absorb the information, bookmark it and share it with others, too.
Day 17: Analyze Your Site Data and Create a Content Strategy for More Views
The data and statistics on your own domain will give a great deal of insight you can use to your advantage when it comes to generating more traffic. Your cPanel will have site statistics you can view and there are tools that can help you see additional details.
These will show you things like how people navigate your site, what keyword phrases are bringing them in, where they’re bouncing (or leaving) your site, and more. Take time once a month to check these details so you can tailor your content and site management to the needs of your target audience.
Day 18: Host a Paid Product on Your Blog
Not all visitors to your site need to be there to absorb free information like blog posts. You can send traffic to your site by using password-protected blog posts where you host a challenge or product for your buyers.
You can also do this for subscribers at no cost if you want. What happens is, regular visitors will land on your domain hoping to access the product, and they’ll need to sign up or purchase it to get the information they want.
Day 19: Respond to Someone Else to Bring Readers to Your Posts
There’s a specific strategy on YouTube that you can use directly on your site to bring in visitors. It’s simply responding to someone else’s content in a reply post. For example, if you’re in the weight loss niche and someone posts about the danger of carbs, you can create a response post about the benefit of carbs.
You don’t have to disagree with anyone, either. You can agree with them and chime in with a response post in agreement while adding your own insight to the discussion. Either way, make sure you credit the original content creator and they will often post another reply to you, which means their followers will see the link and visit your site.
Day 20: Allow News Aggregators to Send You a Steady Stream of Visitors
Signing up for news aggregators online where your site is placed in the feeds of those most interested in your niche is a great way to not only get traffic, but boost your authority as a niche leader.
Not every news aggregator will accept your site, so polish it up before applying to places like Google News. Other places you can sign up with Panda, Feedly, and Flipboard to name a few.
Day 21: Tap Into Cutting Edge Stories to Generate Traffic
At least once a month, preferably more, take time to find the most important news stories in your niche and blog about them in an effort to pull traffic into your site. You can find these on Google News or specific niche sites.
Look for trends happening in your niche, too. These can occur in many niches like gardening, beauty, health, dating and more. Watch social media chatter for trending topics and bring awareness to them with tips and advice on your blog.
Day 22: Go Old School with an Online Press Release for More Traffic
Press releases aren’t just for offline corporations looking to spread awareness to major news outlets. Any site owner can create a press release and submit it to places like Newswire to get coverage.
There are sites that will pick up the press release details and publish content about them, so use a formal press release template and create a professional release about something newsworthy on your domain.
Day 23: Make a Post with Backlinks to Bring More People In
Whenever you go into your cPanel site stats, you can see where your traffic is coming from, such as if someone has linked to your domain. So you, as a site owner, can create backlinks in a post of yours to other peoples’ websites, so they’ll discover that you’ve linked to them.
Curating content from a variety of experts is a great way to showcase your ability to gather good information and resources for your audience. Curation isn’t copying someone else’s content, but instead sharing a snippet with a link back to the original source.
Make sure you add your own commentary to the curated content. For example, if another niche leader had a great quote and you share it, link back them and give your $0.02 about the quote and expand on it.
Day 24: Become a Published Kindle Author for Reader Traffic
Self-publishing is a strategy many niche leaders are using to boost their expertise and authority. To say you have a book published is a great feat and many don’t know you can easily do it yourself without a traditional publisher.
Go to Amazon and use Kindle to publish a book on a topic within your niche. Make sure that you link to your website or lead magnet page in the digital copy, and also include the URL to your domain in the printed version.
Day 25: Reverse Engineer the SEO of Another Post to Steal Their Traffic
Go to Google and search for a topic that you want to create a blog post about. You want to visit the top sites to see how they’re ranking. Usually, it’s a combination of strategic search engine optimization and socialization with engagement.
Your goal is to reverse engineer what they’ve done so that you can not only implement those strategies into your own post, but do more so that your post rises in the SERPs and beats their ranking.
Day 26: Start Networking to Get Strategic Social Shares and Visitors
Social traffic is a powerful thing, regardless of which platform you’re considering. As long as your target audience is there, take time to use the platform to elevate your profile and send followers to your domain.
Day 27: See If Repurposed Content Will Double Your Traffic
Instead of relaying on your content to pull in traffic on its own, try taking the items you publish and making new content pieces so that it can work twice as hard for you. You can repurpose content easily.
Format it in new ways, such as turning a tip blog post into an infographic or creating a slide presentation video from it. You can use images, text, video and audio to repurpose the content.
Day 28: Leverage Audio Marketing to Get More Visitors
Audio is one often overlooked media format that can drive traffic to your site for free. Many niche marketers have podcasts that you can record and publish at no cost on sites like Anchor.fm, where they syndicate it for you to other places.
A podcast can be any length – so don’t worry about the time involved in creating episodes for your audience. Make sure that you brand your web URL in the show in the beginning, end and somewhere in the middle as well as in the show notes.
Day 29: Pique Interest in Your Site with a Case Study
Case studies and really any kind of series where you divulge information keeps people coming back to your site for more. With a series, the information is dripped out over the course of multiple posts – not in one day.
With a case study, such as showing the results of your implementation of a digital course, you should also do it in a series of posts, showing the beginning when you are making a decision, the usage process, and following through to the results afterwards.
Turn the series into a multiple part post on your blog and people will keep coming back to your domain for the update. But don’t forget to actually post the remainder and leave them hanging or it will frustrate your audience.
Day 30: Use a Signature File in a Forum for More Targeted Traffic
If you want another free traffic idea, look no further than the easy process of joining forums and posting in threads as well as starting your own. The key is to find forums where they allow signature files.
You want to add a hyperlink to your domain as your signature file – or perhaps hyperlink text that discusses where they can go to download your free gift – and begin engaging on posts on the forum.
Make sure any threads you start or replies you make on the forum are your very best representation of your expertise. If you’re showing up and making a big impact, people will follow your link to learn more from you.