Creating Custom GPTs for Specific Use of AI in Your Marketing
Whenever a new type of tech gadget comes out, it’s usually based on a widespread, generic use because they want it to appeal to as many people as possible. That’s what AI (artificial intelligence) tools like ChatGPT are based upon.
But what’s more beneficial is when new evolutions of the original gadget are released that are tailored more to your individual marketing needs. OpenAI has given their paid ChatGPT users the ability to go ahead and create custom GPTs that will better serve their needs.
As long as you pay the minimum $20 a month for ChatGPT Plus, you can have access to the custom GPT builder, which is not nearly as intimidating as it sounds. It’s so easy to use that even the most tech-phobic people have no issue working with it to create something special for their business.
Once you have the paid ChatGPT version, log into your dashboard and click on Explore in the left sidebar. There, you’ll see an area at the top of the page where you can create a custom GPT.
When you click on this option, it opens up a developer dashboard. Your instruction area is on the left, and a preview of what it’s creating for you is on the right. The great thing about this is that it’s a super easy interface.
It asks you in casual conversation what you want it to make. You can tell it you want a GPT for whatever aspect of your business you struggle with. You might have it make a sales copy GPT, an affiliate review GPT, an influencer expert GPT, and so on.
It will help you name the GPT (which is important if you ever want to sell access to it). It then helps you create an image icon for it. It asks what you want it to focus on or avoid, and gives you the opportunity to add specific instructions.
You can alter the pre-made prompts if you want to, or edit any other information in the Configure area once you’re finished with the Create area. You can even upload documents to train your custom GPT if you want it to operate in a certain way or sound a certain way.
Once finished, you’ll see your custom GPT in the left sidebar of your dashboard so that every time you log into ChatGPT, you can use the generic version or go to your specialized GPT to get your work done in a way more tailored to your needs.