AI-Enable Decision Making
As most online entrepreneurs have experienced, there will be a time when you feel like you wish you had the same environment that a corporate office has solely for the fact that they can bounce ideas off of each other and make a decision as a team.
It’s a lot of pressure to have your entire business success on your shoulders, and you will go through times when you’re not sure if you’re thinking straight and going in the right direction or off the mark entirely.
You may not even be one of those people who fret about it. Instead, you work off the cuff, testing things randomly to see what works and hope you do it right. Neither of these scenarios is ideal.
It’s better to have some way to methodically make decisions about your business – whether it’s something simple like what to blog about or something that may have a bigger impact on you, like which niche or business model to pursue.
You can’t always trust the opinions of fellow marketers, and sometimes you just don’t want to give away your ideas to others who might swipe them. But there is one tool that can help you make decisions that will be in your best interest – artificial intelligence (AI).
AI Removes the Risk of the Decision Making Process
Many people are nervous about the decision making process, whether it’s something big or even smaller in their business because it can change the trajectory of your success.
In the past, you had to rely on gut instinct and personal knowledge or seek out the opinions of others within the industry and hope they were guiding you in the right direction.
Making a wrong decision not only makes you feel defeated, but it can result in a loss of time and possibly money if you take the wrong path. Even if you have well meaning friends in the industry, their advice may not be the best option for you.
Not only can you not trust how they are advising you because you don’t know everything about their credentials, skills, and knowledge and whether or not it’s up to date – but there are many unethical individuals who will use a pseudonym and simply take your idea and run with it without you being aware that you are dealing with that type of individual.
Artificial intelligence tools have no ulterior motive in advising you. They are simply there to answer questions that you present in prompts. The decisions they help you make are data-driven, and they have access to many facts and numbers to steer you in the right direction.
Not only can it tap into this enormous compilation of data, but it can sift through the information and pinpoint patterns and behavioral insight that most of your colleagues in the industry simply can’t do, or at least not in the same swift manner.
AI Expands Your Decision Making Beyond Your Limited Means
Even the savviest marketers who have been in this industry for years need help thinking beyond their limited means at times. You can make decisions based on your own experiences and what you know about the past but it would take you much longer to go beyond that.
Usually, when you’re trying to make a decision, it’s a binary choice in your mind between one path and another. But with artificial intelligence tools, it’s not just this or that – it’s a decision made without limitations where it can present you with options you may not have yet considered or even know about.
This could be in any area of your business. For example, you might be considering monetization and only think of affiliate marketing or info product development. AI could present you with multiple options beyond that based on what it knows about how lucrative your choices could be.
It’s not just looking at bottom line numbers, either. When most online entrepreneurs are considering which path to go, it’s usually based on money and what has the most profit potential.
Even if this is the most important thing to you in this career, your insight is probably based on current statistics and experiences that show you what money has been made to date.
Artificial intelligence tools can use predictive thinking to forecast how a demographic will be spending money in that niche in the near future and beyond based on what has happened and what is currently taking place.
It can also look at an audience as more than just a broad swath of individuals and help you make decisions that are targeted at segments of your primary demographic. This will help you with your content marketing and monetization so that it converts better.
It not only bases its advice on historical and current numerical data and facts, but also on consumer behaviors – not just spending. Things like how they go about discovering your content, what they engage with, and what fosters loyalty among your audience are all important and contributing factors to your success.
AI Can Guide You in Big Business Decisions
Artificial intelligence tools can guide you in just about every big decision making process you have for your business. It can start with which niche you want to choose, and whether you want to go broad or narrow.
It can also help you slant your niche approach so that you stand apart from the competition and have a better shot at monetization and higher conversions. If you need help developing a good domain name, AI can help you with that process and decision, too.
If you aren’t sure which business model to get into with a particular niche, you can ask AI for help in that area and it will direct you in how to make the best decision based on your skills, demand from your target audience, and profit potential.
It can also help you with monetization decisions, including how to monetize your niche overall such as with an info product, but also smaller decisions like what to price it at and what the back end monetization process should look like.
If you need help deciding how to be more competitive in the marketplace against others, you can get AI to conduct a competitive analysis to help you figure out how to position yourself in the right way.
AI Can Guide You in Decisions About Content Marketing
And because content is the root of how most Internet marketing is conducted online, throughout the entire funnel, AI can guide you in decisions about the type of content you should create, how you should create it, and where you should place it for the best results.
For example, it can tell you how to create blog content that is going to have the highest appeal with your target audience, resulting in a great deal of traffic. It can also help you make decisions about getting it to rank well, such as which keyword phrase to target.
If you’re thinking about creating content to sell, it can help you come up with a slant, make a decision about an outline that will satisfy your audience, and help you make decisions throughout the entire product development and launch process.
With your social media content, not only can it help you make decisions about where you should be focusing your efforts, but it can also help you decide what topics to cover, how to create the content (such as short form versus long form), and how to make sure it gets the most traction possible.
AI can also help you make decisions about content for different sub segments of your overall audience. That way, your content is not a one-size-fits-all approach, but one that is tailored to each individual’s needs.
It can even help you figure out the best path forward in selecting a media format for a specific piece of content. It can advise you about whether you should be releasing this as text, audio, video, or an image like an infographic.
The key is to use artificial intelligence as a sounding board and a discovery tool to help you plan the best approach for your online business success. It’s not ideal for you to hand over all decisions, but simply use it as a tool to help you uncover things you may not have considered before.