PLR Seller Secrets to Using AI for Content Sales

Whether you’re selling private label rights (PLR) or creating content for yourself or ghostwriting clients, the use of artificial intelligence (AI) is rather new and uncertain for many in the industry.

However, there are some sellers who are having great success selling the content they create with tools like ChatGPT and Google’s Bard (as well as AI tools that use other media format like graphics, audio and video).

Some of the top PLR sellers are openly stating that all or part of their packages are using AI. Sometimes, it’ll be a content pack filled with articles, reports or an entire eBook that AI helped create.

Other times it’s a AI-generated transcript or audiobook being sold in a package of otherwise original content created by the seller. There’s a lot of money being made in the PLR industry, and one big misconception you have to understand.

That is – people are abandoning PLR in favor of just using ChatGPT. Nothing could be further from the truth. While there may be some people willing to take the DIY route and use these tools on their own, others find out quickly that it’s a lot of work to get something usable to represent their business, so they’d prefer to buy readymade content instead.

If a person goes to ChatGPT and simply asks for an article on a niche topic, the results are usually pretty dismal. To an untrained writer, it might sound okay, but to most readers and writers, it’s an obvious AI creation with very little valuable information.

Researching Topics for and with AI

The first thing you need to know about using ChatGPT is that you have to have a starting point to provide to it in order to get it to go the work for you. If you just ask it to write PLR, it won’t necessarily know what sells best.

If you simply ask ChatGPT what topics would sell best, it will give you a list of content topics ranging from health and Wellness to technology, eco friendly practices, and investments.

If you were to just accept it at face value, you would likely see very little results in a PLR launch. If you ask ChatGPT what it was basing that list off of, it would tell you observations about market trends, consumer demand, online discussions, etc.

One thing that it tells you it based it off of is “sales data from PLR sites.” That sounds pretty legitimate, and would give you a false sense of security in selecting any of those topics.

When you dig a little further and ask it how it got that sales data from PLR sites, it finally confesses that it does not have access to real time sales data from PLR sites and that it is a hypothetical response.

AI tools are very upfront about the fact that they can make mistakes and hallucinate or makeup information that sounds very real. Therefore, it’s important that you do some of your own research and have a starting point to give ChatGPT to work with.

So how can you, as a potential PLR seller, find that information on what will sell well in the marketplace? Obviously, the first place to go is to the various third party platforms such as Warrior Plus and JVZoo.

There, you will be able to see the bestseller list and what has sold well that day, the day before, the previous week, in the last 30 days. You can also look as an affiliate through the offers and even filter the PLR sales.

This won’t always give you an accurate estimate because some people release their content privately to their list and then put anything leftover onto the third party platforms, so it may have sold a lot more than it appears.

If you go into the top sellers list for the last 30 days, you might see products such as:

• AI Videobooks
• Ultimate Online Mastery
• Public Domain Empire
• GPTs Empire
• Email Hero GPT

Looking more recently, you might see other topics such as Sales Copywriting, Journaling, Affiliate Niche Sites, List Building, Traffic, and more. What you want to gain from looking at this list are the overall topics that people are interested in.

These are mostly marketing topics, except for journaling, but you can also take a look at the list of offers under the affiliate tab and see what has sold well that may not be on that list.

For example, a product called 365 Viral Christmas Videos sold over 100 copies in mid-December. A pack called Travel Videos PLR sold over 250. A pack on KDP sold over 2,000 copies and a pack on Mindset sold over 100.

You want to get to know who is a top player in the PLR industry, and get on their list so that you can watch to see what kinds of topics they are selling. You can also look on Muncheye and the Warrior Plus affiliate calendar to see what is coming up.

You never want to swipe someone’s idea and launch it before they do, because that will damage your own reputation. But it will give you an idea for overall topics that you can then work with alongside ChatGPT to come up with something unique.

For example, one of the top best sellers was about affiliate niche sites. We can take that to ChatGPT and ask it to help us come up with an idea for a content pack that teaches people about building affiliate niche sites.

We can prompt it like this: “I’d like to create a PLR bundle about something to do with building affiliate niche sites. What kind of PLR would be best? (Articles, reports, eBooks?). Also what would the overall topic be? I need it to be a hot topic for online marketers to buy as PLR to present to their audience so give me choices.”

The AI tool tells us that we can create an eBook that is comprehensive about building and managing an affiliate niche site. Or, we can create a series of articles that can be used for blog posts or emails having to do with niche selection, SEO strategies, and affiliate marketing trends.

It also gives us ideas about selling reports, video courses, as well as templates and checklists. It then gives us some specific slants for hot topics. These include specifically targeting SEO for affiliate niche sites, pinpointing profitable niches, optimizing your conversion rates with an affiliate niche site, and more.

From there, you can have it drill down and make it even more specific for you. You can prompt it with: “I like something about 3-pronged approach for affiliate niche site success, with the 3 being picking the profitable affiliate niche, mastering SEO and optimizing conversions. How can we title this report for that? Give me many choices.”

It will give you titles like “The Affiliate Site Formula” or “3 Keys to Affiliate Fortunes” or “3 Pillars of Affiliate Wealth.” With some topics, you’ll be able to narrow it down – or expand it into something broad, and both will have their buyers for PLR content.

AI also has the potential to give you topics that others may not be creating PLR about yet. This can be a risk, but a calculated risk if you find a topic the PLR buyers can monetize as affiliates or with some other online offers.

It can conduct a competitor analysis, engage in social listening skills, and gives you insight about rising trends and discussions that might make for innovative PLR content for your buyers.

Training Your AI Tool to Create Stellar Content

It’s important to train your PLR to not only give you what you want but also write in your particular style. If you simply prompt AI and let it run on its own, it won’t deliver the best results.

A generic prompt might be: “Write an introduction for a guide about affiliate niche site success, including picking the profitable affiliate niche, mastering SEO and optimizing conversions.”

It will often return results starting off with things like, “In the realm of online marketing, success isn’t only about productivity and competitiveness; it’s about picking a profitable niche, mastering SEO and optimizing conversions.”

ChatGPT has some sayings it likes to repeat. These are things like “in the realm of” or “it’s not about this, it’s about that.” A better way to work with AI is to train it to write like you write.

One way you can do this is by getting AI started. For example, you can prompt it with this: “I want you to write a lengthy, in depth introduction about this topic, but I want you to write like me. I’ll write the first part and you keep that intact and finish the introduction.”

Then provide it with your style. It will usually be pretty good about picking up on the same writing style and mimic your voice throughout. Or, you can simply prompt it to have a specific style.

You might want it to write like someone else, if you’re not a good writer yourself. You can upload documents and have AI write in any similar style that you want. Training AI is an important part of what makes your PLR creation process go smoothly.

Prompting Your AI for What You Want

When you log into ChatGPT, you have an area on the left sidebar where your profile is shown. Click on that and you’ll see something that says “Custom instructions.” This will save you time when prompting each time.

If you don’t use custom instructions, you’ll have to tell AI what to do (and what not to do) in terms of your preferences every time you use it, which can be time-consuming. By having custom instructions, you can get the responses you want automatically.

These are editable at any time. Once you give AI custom instructions, it should follow them from that point on. But if you want it to ignore the instructions, you can prompt it to do that.

You also may have to remind AI to go by your custom instructions a few times before it routinely picks up on that. What should your custom instructions be? It can be anything from the style and tone it uses or the length, the approach, etc.

If you want it to steer clear of certain topics, tell it. If you want it to not use certain words like “Moreover,” tell it. You have up to 1,500 characters to use in instructing your AI. You’ll have two areas.

The first asks, “What would you like ChatGPT to know about you to provide better responses?” The second asks, “How would you like ChatGPT to respond?” If you notice yourself repeatedly having to course correct ChatGPT on something specific, add instructions to this area to curb that behavior or response.

As far as prompting your AI tool, you can use it for a little bit of input or a lot. As a PLR seller, you may want to write your own content, and only use artificial intelligence as a brainstorming buddy.

For something like this, you can simply prompt AI to give you a list of ideas regarding your topic. If you don’t want any of the topics repeated throughout the list, you can ask it to MECE the list, meaning the results will be “Mutually Exclusive, Collectively Exhaustive.”

This allows you to get content that is not overlapping in a bunch of different areas. AI has a tendency to repeat things in a list by simply wording it slightly different. By using this instruction, it will expand its reach with the content topic, without relying on repetitive results.

You can also use AI to simply give you an outline of things that you may want to talk about in your private label rights content. Not only can it give you a list of titles that you can mix and match, but you can also have an outline that is as detailed as you want it to be, making it faster and easier for you to hit the ground running with your own PLR content creation.

AI is also good for editing and polishing up your own content. If you want to take a more unique approach to your PLR packages that you sell, you can go ahead and write the content, even if you are not a good writer, and feed it back into your AI tool, asking it to improve upon and polish the content to perfection.

You can also ask it to make sure that your content is optimized for search engines, which is often important to PLR buyers. If they are using it for their blog, they want it to rank well for them.

You can ask AI to review your content and tell you if anything should be expanded upon, and if so how. Or, it can tell you if you have veered off track and included something that needs to be eliminated from the content.

Some people use AI more heavily in the content creation process. For example, you can work with AI every step of the way to have it brainstorm a topic for your PLR, outline or gather a list of things that need to be covered, and then create each piece of the package with you.

For example, you might ask it to help you brainstorm a list of 52 tips for Internet marketing that you can turn into articles. You’ll go through the list to make sure it includes everything you want, prompting AI to give you additional tips if you delete any of the original ones.

Then, you can take each one of the ideas it gives you and ask it to write a comprehensive article for you. The one thing you have to keep in mind when you are relying on AI to do the work for you, is that you need to know the topic so that you are not mistakenly publishing and selling content that is wrong.

As we saw earlier in this guide, AI has a tendency to make up things and sound as if it’s real and factual. If you don’t know about a topic, and you allow AI to handle everything for you, you’ll not only be sabotaging the business of your buyers who are using this content to represent their brand, but you’ll be misguiding their customers, too.

Redirecting AI When It Goes Off the Rails

One thing that you’re going to see is AI has a tendency to go off the rails from time to time. This means it will veer away from what you have instructed it to do. Even if you have the paid version, ChatGPT Plus or Enterprise, it can still start off solid and then slowly deteriorate with its results.

In fact, in mid November, users began complaining about the results ChatGPT was giving them. Instead of handling the task for them as prompted, it would start them off and then tell them to finish it on their own.

This might be troublesome for someone who doesn’t have any writing skills and was counting on the AI tool to do that for them. In fact, one user had to trick AI and tell it that they had no fingers to type with in order for AI to finally agree to complete the content for them.

In most cases, you’re not going to encounter obstacles to this degree. But there are many people who report that AI starts out strong in doing it exactly as told when creating content, but then suddenly goes off course and starts doing it in a different way.

You have to pay attention to every single result that it is delivering and make sure that it is in the style, tone, and format that you have asked for. This is especially important if you are having it create PLR in the form of tip sheets, checklists, or even articles and reports.

For example, it might start off using paragraphs in a report, and suddenly switch to a bunch of subheadings and bullet point lists instead. If you are paying attention and you simply copy and paste it into a file, your customer is going to be disappointed when they get the package of content and find that it has sudden changes in the content format and readability.

If you are using the Plus version and you run out of tokens and are asked to switch to the free version, you will often see a change in the output that it delivers. Sometimes, it will start off doing one or two pages the same as you did them in the paid version, but then it will redirect itself to start doing it a completely different way if you are not overseeing the process carefully.

If this is the case, you may have to copy and paste an example of the previous version into ChatGPT again and remind it to stick to the format that you want. As you can see, this type of oversight can be very draining and time consuming for most individuals, which is why private label rights are still popular and many consumers have no interest in going through this lengthy process on their own.

Custom GPT for PLR Sales

There’s one thing you can do if you have the Plus or Enterprise version of ChatGPT that can help you create PLR even easier. When you log into your dashboard, look on the left sidebar where it says Explore and click on that.

Here, you will see the ability to create a GPT for a specific purpose. When you click on that option, it opens up a new dashboard where you see a GPT editor. On the left, is where you will create and configure your new personalized GPT, and on the right is where you will see a preview of what you are creating.

It will ask you what you want to create, and you can build your own GPT that is perfect for creating private label rights. Not only can you configure it with prompts that you will be routinely using, but you can also give instructions on how to respond in a way that is helpful to you as a PLR seller.

Part of the configuration process also allows you to upload documents to the new GPT you are using to help train it to work better for you. You could upload some of your PLR to have it right in the same style, upload research information and documentation about a specific niche, and train it in any way that you feel will benefit the system in providing you with the kind of content that you want.

That way, every time you log into your ChatGPT, you can simply use your custom created GPT to work for you as a PLR seller. This will be a tool that is trained to operate in a specialized way, rather than a catch all system or one-size-fits-all approach like ChatGPT.

Don’t forget that ChatGPT is not the only artificial intelligence tool at your disposal as a private label rights seller. Google’s Bard now has Gemini, which is very intuitive and delivers strong results.

There are also audio, graphics, and video AI tools that you can use to create content that you then have the right to sell as private label rights to your consumers. You may have to play around with the different tools to see what works best for you, and then train and manipulate the AI to be a highly productive tech gadget that you can put to use in earning profits as a content vendor.