Category: Ai

The Problem Marketers Have with Prompting AI

Whenever marketers find out about a new tech tool, they often rush into it using the bare minimum instructions they can grasp. Unfortunately with artificial intelligence (AI), this is going to result in poor deliverables, which sabotage your entire reason for using this technology.

Prompting is one of the most important lessons you can understand before using AI. You never want to rely on a single, generic prompt to use with this tool. For example, don’t just log in and type, “Write a 500-word blog post about how to make money online.”

Prompting needs to be far more detailed and it needs to be done more than once, in most cases, which is known as re-prompting or redirecting. When prompting AI, you may want to include files as part of the prompt, telling AI to write in a certain tone or style – or use the information you attach as the data it works from.

Even if you have no file, you can tell AI in your prompt how it should sound – such as professional, casual, motivational, etc. When it delivers the content, check the style and if you need it changed, ask for it to be altered to more professional, for example.

Another thing you can add to your prompt as a marketer is the length of your content, or how you want it formatted. Do you want a list or sub-headings used – or just paragraph form?

Let AI know before it begins. What about content for search engine optimization (SEO) purposes? Do you want to target a specific keyword phrase, or a cluster of keywords? If you tell AI, it will churn out content that can help you rise to the top of the SERPS (search engine results pages).

If you have specific thoughts about what should be included, be clear on that. If you just ask for ideas on making money online, it might come back with business models you don’t want to include, so give AI a list of what to focus on.

You can also ask it to write for a specific audience. Maybe you’re targeting women or seniors, rather than a general online audience. It can angle the piece to your demographic and that will convert better for you.

When redirecting AI after it delivers content, you can ask for revisions or expansions, or even ask it to eliminate certain sections. It might need to elaborate on a point it made or you may have to correct it on something it got wrong.

You can re-prompt it to alter the conclusion, turning it from a simple re-hashing of information to a strong call to action statement. It can even insert statistics or curate details into the piece to back up your talking points.

Understanding How to Balance AI with Originality

There are many marketers who are going to surrender their original voice, their brand and any thoughts they have to artificial intelligence (AI), unfortunately. These people will not remain competitive because there is no originality that audiences seek.

You never want to be a sterile brand or leader in a niche, which is what AI will deliver if you let it have free rein over your business. So how do you use AI while still maintaining your own voice?

There are a few ways you can achieve this. First, do some preliminary work on the project before you log into ChatGPT or whatever AI tool you’re going to use. You want to stay sharp and know how to market with or without tech tools at your disposal.

Whether you’re brainstorming ideas for an eBook, making a list of SEO keywords, or thinking about which products to promote for a niche, get something ready to start with that you can provide AI before asking it to bring more information to the table.

Not only does this ensure you play a role in what’s created, but it gives AI a heads up about which direction you’re moving in. You can ask it to stay the course and expand on what you provide or ask it to come up with brand new concepts you haven’t even considered.

Another thing you can do to maintain originality is heavily prompt AI to get what you want. Most people know very little about prompting. They ask for the bare minimum, such as, “Write an article about how to lose weight.”

You want to continue prompting AI each step of the way with detailed involvement about what you want it to produce. When it delivers something, you can take the entire piece or a section of it and ask for revisions in a way that maintains your original goals and ideas.

Third, you can train your AI database to mimic your original style. You can attach content that you’ve created so AI can work from that style and voice rather than it simply tapping into a massive, random database others have created.

You can tell AI that you want your expertise and stylistic voice used for everything it creates. Any specific instructions you have can be added to the Custom Instructions area in ChatGPT so you won’t have to continually prompt it to remember each time.

These three tips combined will help you maintain originality when working with AI, so that you continue being a recognizable brand and not a content creator whose work is void of any human characteristics.

Use AI for Content Domination in Your Niche

Most marketers are using artificial intelligence (AI) for two primary purposes – research and content development. AI is a wonderful tool to have at your side for digging into the details about your niche, target audience, and strategy.

It helps you get an upper hand over the competition and even has built in predictive analysis that helps you stay one step ahead in positioning yourself as an innovative thought leader.

Content is king online, and that’s a saying that’s held true over the years. Whether it’s text, audio, or visual, content is how consumers absorb information, get educated and informed, and ultimately, are swayed into making a buying decision.

You can use AI to help you dominate the online content in your niche by using it in several ways. If you are in a fast-moving or evolving niche, it can keep you abreast of trends and changes in your niche that you may not have known about yet.

It can spot patterns online – using social listening technology – and inform you about what the most in demand topics or media formats are in that moment. Every step of the way, your content will be fresh and up to date, never stale or out-performed by the competition.

If no one else is stepping up to serve the audience about a topic they’re hungry for, AI can tell you what that topic is so you can quickly fill that role for consumers and gain respect for meeting their needs.

Your content can be personalized for specific audiences, including using tailored storytelling and neuro-linguistic programming (NLP) strategies to heighten their response to your work.

You can also dominate based on the quality and quantity of content AI helps you create. If you’re not a very good writer, AI can spiff up your work, expand on points to ensure the readers’ needs are met, and help you deliver flawless content.

If your competitors are publishing 2-3 blog posts per week and you’re struggling to keep up with them, you can lean on AI to help you not only catch up, but outperform their pace.

One thing AI is very good at when it comes to content domination is in allowing you to publish across many platforms all at once. It can create a pillar blog post on a topic that will rank well in Google, and create supplementary materials to publish on Facebook, TikTok, YouTube, Pinterest, Instagram, and even send to your subscribers via email.

This allows you to have blanket coverage of the topic instead of having to create and publish one piece at a time, because by then others may have capitalized on certain platforms and you’ll be a follow-up contender.

You Can Pair AI with Freelancers for Amazing Results

Not everyone is eager to jump onboard the artificial intelligence (AI) train for full content creation. You may prefer human-generated content, but still not have the time to create the text, graphics or videos yourself.

In fact, this is a great way to get the best of both worlds. In order to achieve good results, you can use AI to do the preliminary work before handing it over to your freelancers.

This step may even save you some money, depending on how the freelance worker operates or charges for your projects. Even if they don’t discount for providing them with the initial work, it’s going to help make sure you get the kind of deliverables you want without leaving it up to chance.

You can use AI for this purpose in a few different ways. First, get AI to conduct the research you need for the project. It can be the keyword phrases, topics, slants, and more.

Then, get AI to outline the project in its entirety. You can ask for a basic outline first. Then take each section and ask for an expansion outline. That way you’re giving the freelance service provider a detailed map of what to include in the content they create.

If you want to, you can even have AI crank out a list of instructions on how to write the best content for a specific topic or demographic and hand that over with the project specifications.

Another thing it can do for you is create a script for you to hand over to freelancers you hire for things like video creation. If you need an Explainer video, for example, get AI to make the script and hand it over to the freelance videographer to work with.

Sometimes they charge more for the creation of the script or content, and less if you only need your words turned into video. The same holds true with graphic designers. You can give someone the information to put on an infographic or other image and even get AI to describe what something like a product image should look like, which will help your freelancer.

If you want to, you can use a tool like MidJourney to create an AI version similar to what you want, which will help the graphic designer in their own creation. If you’re outsourcing things like ad creatives, AI can come up with the wording for your ad campaigns before the freelancer begins the design.

AI-Enable Decision Making

As most online entrepreneurs have experienced, there will be a time when you feel like you wish you had the same environment that a corporate office has solely for the fact that they can bounce ideas off of each other and make a decision as a team.

It’s a lot of pressure to have your entire business success on your shoulders, and you will go through times when you’re not sure if you’re thinking straight and going in the right direction or off the mark entirely.

You may not even be one of those people who fret about it. Instead, you work off the cuff, testing things randomly to see what works and hope you do it right. Neither of these scenarios is ideal. 

It’s better to have some way to methodically make decisions about your business – whether it’s something simple like what to blog about or something that may have a bigger impact on you, like which niche or business model to pursue.

You can’t always trust the opinions of fellow marketers, and sometimes you just don’t want to give away your ideas to others who might swipe them. But there is one tool that can help you make decisions that will be in your best interest – artificial intelligence (AI).

AI Removes the Risk of the Decision Making Process

Many people are nervous about the decision making process, whether it's something big or even smaller in their business because it can change the trajectory of your success.

In the past, you had to rely on gut instinct and personal knowledge or seek out the opinions of others within the industry and hope they were guiding you in the right direction.

Making a wrong decision not only makes you feel defeated, but it can result in a loss of time and possibly money if you take the wrong path. Even if you have well meaning friends in the industry, their advice may not be the best option for you.

Not only can you not trust how they are advising you because you don't know everything about their credentials, skills, and knowledge and whether or not it's up to date - but there are many unethical individuals who will use a pseudonym and simply take your idea and run with it without you being aware that you are dealing with that type of individual.

Artificial intelligence tools have no ulterior motive in advising you. They are simply there to answer questions that you present in prompts. The decisions they help you make are data-driven, and they have access to many facts and numbers to steer you in the right direction.

Not only can it tap into this enormous compilation of data, but it can sift through the information and pinpoint patterns and behavioral insight that most of your colleagues in the industry simply can't do, or at least not in the same swift manner.

AI Expands Your Decision Making Beyond Your Limited Means

Even the savviest marketers who have been in this industry for years need help thinking beyond their limited means at times. You can make decisions based on your own experiences and what you know about the past but it would take you much longer to go beyond that.

Usually, when you're trying to make a decision, it's a binary choice in your mind between one path and another. But with artificial intelligence tools, it's not just this or that - it's a decision made without limitations where it can present you with options you may not have yet considered or even know about.

This could be in any area of your business. For example, you might be considering monetization and only think of affiliate marketing or info product development. AI could present you with multiple options beyond that based on what it knows about how lucrative your choices could be.

It's not just looking at bottom line numbers, either. When most online entrepreneurs are considering which path to go, it's usually based on money and what has the most profit potential.

Even if this is the most important thing to you in this career, your insight is probably based on current statistics and experiences that show you what money has been made to date.

Artificial intelligence tools can use predictive thinking to forecast how a demographic will be spending money in that niche in the near future and beyond based on what has happened and what is currently taking place.

It can also look at an audience as more than just a broad swath of individuals and help you make decisions that are targeted at segments of your primary demographic. This will help you with your content marketing and monetization so that it converts better.

It not only bases its advice on historical and current numerical data and facts, but also on consumer behaviors - not just spending. Things like how they go about discovering your content, what they engage with, and what fosters loyalty among your audience are all important and contributing factors to your success.

AI Can Guide You in Big Business Decisions

Artificial intelligence tools can guide you in just about every big decision making process you have for your business. It can start with which niche you want to choose, and whether you want to go broad or narrow.

It can also help you slant your niche approach so that you stand apart from the competition and have a better shot at monetization and higher conversions. If you need help developing a good domain name, AI can help you with that process and decision, too.

If you aren't sure which business model to get into with a particular niche, you can ask AI for help in that area and it will direct you in how to make the best decision based on your skills, demand from your target audience, and profit potential.

It can also help you with monetization decisions, including how to monetize your niche overall such as with an info product, but also smaller decisions like what to price it at and what the back end monetization process should look like.

If you need help deciding how to be more competitive in the marketplace against others, you can get AI to conduct a competitive analysis to help you figure out how to position yourself in the right way.

AI Can Guide You in Decisions About Content Marketing

And because content is the root of how most Internet marketing is conducted online, throughout the entire funnel, AI can guide you in decisions about the type of content you should create, how you should create it, and where you should place it for the best results.

For example, it can tell you how to create blog content that is going to have the highest appeal with your target audience, resulting in a great deal of traffic. It can also help you make decisions about getting it to rank well, such as which keyword phrase to target.

If you're thinking about creating content to sell, it can help you come up with a slant, make a decision about an outline that will satisfy your audience, and help you make decisions throughout the entire product development and launch process.

With your social media content, not only can it help you make decisions about where you should be focusing your efforts, but it can also help you decide what topics to cover, how to create the content (such as short form versus long form), and how to make sure it gets the most traction possible.

AI can also help you make decisions about content for different sub segments of your overall audience. That way, your content is not a one-size-fits-all approach, but one that is tailored to each individual's needs.

It can even help you figure out the best path forward in selecting a media format for a specific piece of content. It can advise you about whether you should be releasing this as text, audio, video, or an image like an infographic.

The key is to use artificial intelligence as a sounding board and a discovery tool to help you plan the best approach for your online business success. It's not ideal for you to hand over all decisions, but simply use it as a tool to help you uncover things you may not have considered before.