30 Day Affiliate Content Idea Blueprint
Coming up with ongoing affiliate content can start to get a bit difficult over time. You might feel like you’re saying the same stuff over and over again. That can be problematic because you need to offer content that causes your customers to remain loyal.
If you’re always giving them the same old tired information, they’re going to move on – and probably to your competitor. New content isn’t really difficult to come up with. You just need to know how to present the information in a way that shows it in a new light.
As an affiliate, you’ll be creating a consistent flow of product reviews. While some people use the same format again and again, it’s good to have a few different ways to review items so readers don’t get bored.
Below, you’ll find 30 days’ worth of varying slants you can use for product reviews. Go through each one and then recycle them on a monthly basis, to keep your blog fresh and your readers coming back for more.
Day 1: Create Content About Various Items
There are so many different items or products that you can write about for one problem or need. People want guidance and they like when they have content that walks them through the ins and outs of a variety of products or content that talks about what’s good and what’s bad when looking to buy something.
You can write a detailed report on these products today. To understand how to format it, look for publications that talk about buyers’ guides. Consumer Reports does this well, such as a buyer’s guide to electric lawn mowers.
Sometimes, they’ll be broken down by the numerous choices offered such as a push mower, electric or riding mower. Make a review report or blog post about the information you find.
Talk about how helpful the products are, some good about it and any drawbacks. You can also talk about the many different options there are, and how the consumer should shop for whatever is best for their needs.
Day 2: Write for All Budgets
Someone who shops for their cookware at Walmart may have a vastly different spending limit from someone who buys their goods at a special cooking boutique. This is why you have to present a variety in the items that you promote as affiliate content.
While that $4,000 television might appeal to those who shop without thinking much about it, those who shop at lower priced stores aren’t looking for something that expensive.
You’ll miss sales if you constantly gear your content toward the big spenders. So today, write a blog post that breaks the affiliate content down into one budget friendly, one high end and one product that hits between both of those options and see what converts best for you.
Day 3: Give Content Geared Toward What’s Selling
Don’t waste your time or your customer’s time writing about content that doesn’t have good sales. When you go to the sites to choose your items for promotions today, select from the top sellers.
You’ll often see items divided by brand, price, and whether or not it’s a bestseller. Always choose the top selling items on any of the sites you select products from among both physical and downloadable items.
Once you’ve chosen the correct products, look at what people are saying about it that makes it a top seller. You’ll be able to pinpoint what got it onto the bestseller list, such as the vendor’s reputation, pricing, quality and more.
Day 4: Create a Comparison Post
Your customers want to know what’s available to them, but sometimes they’re torn between two good options. They want to know the pros and cons of each so they can narrow down their choices.
So when you make a post today that’s talking about a solution to a problem, what you can do is list a couple of products and how each one stacks up against the other. It’s easier to do this with physical items, such as comparing features, but when it’s something the customer has to download, then you can’t talk about the physical aspect obviously.
What you have to do is to talk about what’s better or worse about the downloadable items. For example, you can say what one item costs versus the competing item. You can also talk about what one download has in the contents versus the other one.
Day 5: Make Posts Responding to What Customers Want to Know
The easiest way to be able to use a blog post to add affiliate links is to talk about the physical or downloadable items in ways that give customers information they’ve wanted to know before buying.
You can find out what they’ve been wondering about by looking on the product listing (such as Amazon’s questions section), or in forums or groups where people are asking about it.
Take what they’re wanting to know today and put it on your blog with something like, “You might be wondering how this blender handles large chunks of fruit…” You can give the customer the information they want by talking about the blender’s ability.
If the question is a negative, such as you discover the blender can’t handle large cut fruit, then offer an alternative to this blender, and emphasize what it can do better than the rest.
Day 6: Use Insight from the Owner’s Manual
Hardly anyone reads an owner’s manual for a physical item. Most consumers just wing it and even those who do read one may not grasp the information because some of those manuals read like they’re written in hieroglyphics.
You can create blog posts where you put helpful tips in an easy to understand format. Do a little bit of research today to learn about the product so you know what you’re talking about.
If it’s a downloadable item, you can search for reviews and then share that information with the customer on your blog. Don’t use advice you cull from other people unless you plainly mention where you got it from.
But check out the manufacturer’s social media and website to see if there are extra tips you can share in today’s product review. Whether they’ve answered someone’s question or simply shared a tip, give your own readers that extra bit of insight they’ll appreciate.
Day 7: Blog About Why an Item Didn’t Work and What To Do About It
Not every item will work according to what was promised. That makes people mad, but it also makes them seek information. You can be the go-to source for them in today’s product review.
Tell them what’s wrong with an item after you find one with a flaw, but then share what they can do to make it work like it’s supposed to. Instructions are sometimes lacking and the buyer might not be using it properly. You can share those additional steps.
It’s like you’re taking an item and making it work for them, they’ll appreciate that. If it’s beyond repair, simply explain that, and show them a better alternative to invest in that will meet their needs.
Day 8: Make a Post Addressing Customer’s Expectations That Aren’t Met
Sometimes consumers buy a product or download without realizing that they either overlooked information or the information they wanted to have wasn’t included. They had an expectation that wasn’t met.
Your blog post can meet that expectation. You can mention items on your blog that consumers need or want but it doesn’t necessarily have everything they need to use the product as they wanted to.
Explain to them what they need to do to still be able to use the item. For example, add a vlog to your post showing them what to do. If it’s a download, then the course or report might have instructions that are poorly written or even skips steps they need to take.
Day 9: Mention Items that Don’t Attract as Much Attention
Amazon and other platforms will often recommend products. These are the items that sell well and are more commonly known. However, just because these items are more popular doesn’t mean there aren’t similar items that work just as well – and maybe even cost less.
Today, post about the item that generates very little fanfare and what you like about it. Explain why you think consumers will benefit from it and you may even discuss why it’s a great hidden gem.
Day 10: Look for the Items Related to Consumer Questions
The best way to have a built in buying audience is to present to them things they already wonder about. Check out all the platforms where they might be having conversations about a product.
See what they’re saying that’s both positive and negative about these items. Pay attention to what potential customers want to know and they will feel like you care about what interests them.
There are many people who go to blogs and forums to ask about a product before spending their own money on it. So today, find an inquiry about a product and then specify in your product review that you’re answering someone’s question about it.
Day 11: Create a Review that Focuses on One Part of an Item
Create a product review that talks in depth about a highlighted benefit or feature of an item. For example, if you’re writing posts about a GPS system, these are going to have widely varying benefits and features.
You’ll want to select one and focus on that. Present in such a way that the reader feels they must have it – such as one GPS system that updates travel routes more often than another.
You can tap into the emotional aspect, too – by presenting it as a safety benefit for first time drivers, for college students away from home, etc. Explain how it’s helpful and all the good it can do for someone in that audience.
End your post by comparing the system to other ones that may not necessarily focus on the safety aspect. Or, mention a few others that also have a good track record with that one feature.
Day 12: Post About New and Improved Items
Whatever niche you’re in, new products and downloads are going to be available continually. What was considered cutting edge or the most accurate or best version a month ago won’t always be for long.
So you need to make sure that you stay on top of what’s releasing. Create a product review today where you talk about a physical product that used to be the newest, but now there’s a more updated one.
Amazon will usually tell you if something new has released on an older product page. You can also stay tuned into industry news or specific manufacturer newsletters to see what new releases they have.
Do the same for downloadable items like information that tells consumers how to master search engine optimization or carry out another quickly evolving task that can affect their success.
Day 13: Make a Thorough Analysis About a Product
Whatever item you’re promoting, use it yourself for awhile, then write about what effects it had in your own life. For example, if you bought a membership that taught how to boost mailing list signups, you could talk about how it helped you with specific numbers.
You can’t share everything, because the information was created by someone else. But you can give them a few details about how you implemented it, or how long it took to see results.
Once you implement the product in your own life, you can then talk about whether or not you felt it delivered for you – like if your mailing list when from 500 subscribers to nearly 1,500 in 72 hours.
Then you can mention if the information was difficult or easy to put into practice and add some helpful advice on what you feel should also be done to make the membership even more valuable to the consumer.
Day 14: Post a Review That Compares Hype to Reality
Your goal should be to always protect your audience. This will build trust and cause them to remain loyal to you. They know you’ll steer them the right direction. On your blog, make a product review today talking about what a vendor claims a product can do or accomplish and whether or not they’re right.
Sometimes some products are really hyped up and not worth buying. Some will even state outrageous claims, such as push button profits or overnight riches. On your blog, talk about a product with a sales page making incredible claims and why people buy it.
Then go into detail about the benefits and if those benefits are legit or not. Don’t leave your audience hanging. Give them another choice they can make instead if the one you’re highlighting didn’t hold up to the claims it made.
Day 15: Post About a Problem Product
Many times, a product will get released into the marketplace, and while consumers may be buying it, you can see that it’s not a smart investment. You might know that it falters in terms of strategy or durability.
Without initiating a war of words with another vendor, post a review that is critical of a particular product, with a fair account of both the pros and the cons of owning it. Your audience may be left feeling disappointed that something they wanted isn’t good, so redirect them to one that will be able to help them.
Day 16: Post About Situations Where There Are Multiple Choices
You don’t have to limit what you mention on your blog to just one product. You want to have multiple items that can answer the same need. So create a blog post that talks about what’s going on the customer’s life.
For example, they might be struggling financially. You could talk about downloadable products that teach them how to get out of debt. But you could also share about products that show them how to create profitable side hustles to bring in more income.
Every struggle, need or desire that your audience has, can have multiple answers. If your customer is looking to live healthier, you might offer cookbooks, kitchenware, supplements, exercise equipment and so on.
Meet their needs by showing them what’s available to them and guide them to the right buys. You can even title it as a list, such as, “10 Products That Can Help You Shed Unwanted Fat.”
Day 17: Showcase A Product in Multiple Steps
You can create a product review strategy where you present a product over a period of time instead of all at once. These posts are continued posts, which hook a reader and keep them returning to find out the rest of the review.
You would begin your strategy by first posting about what’s going on and how you’re looking for an item to help you solve whatever it is you’re dealing with. You can talk about what items you might have looked at, what the benefits of those were and how you went about picking the item that you ultimately chose.
But don’t give away what you actually picked until the end until the final post. Let your readers go along with you from the start of selecting an item to the end where you use the item in your life.
Show how the item was able to help you and tell them what it was. List the features and best parts about the product, and be honest if there was anything lacking about the item, too.
Day 18: Create a Review for a Product You Know Personally
It’s one thing to consider purchasing items or products that you see online. But it’s another when a friend or someone you know suggests that you buy it and shares how it helped them.
You have that same influence when you’re blogging for your audience. They feel like they know you, so when you talk about an item that you bought and liked, they know that they’re getting a solid firsthand account. This is far more helpful to them than just reading about it online in a generic way.
In the product review today, you can write about what made you choose the item, what you learned when you had the issue and started looking for a solution and if you feel the product is worthy enough for them to get it, too.
Day 19: Talk About What Else the Customer Can Buy
Of course, you want to write about main items for whatever your niche is. For example, if you’re in the gaming niche, you might talk about a specific gaming system. But you don’t want to just talk about that one thing.
Make sure that you do additional posts where you talk about items connected to that gaming system – like controllers, a gaming keyboard, an ergonomic chair, headphones, etc.
These should all be items that enhance the main item. Any time you are writing a review for a main item, make a list for a separate review for any relevant add-on or accessory items, so try that strategy today.
Day 20: Unpack a Product for the Audience
You want to review various items on your blog, but you also want to showcase these products from arrival to the usage stage. You can unpack whatever the item is on camera and discuss your thoughts as you go.
The reason that unpacking videos are so popular is because people get to see the same experience they would go through if they bought the item. It’s a good way to prove the quality, benefit and ease of using a product.
For example, if you’re in the outdoor niche, you might show an unpacking video where you use a camping stove – or one where you set up a tent. As you unpack the box the item shipped in, you’ll want to talk about every step.
Once you have the product set up for use, then discuss whether it works as expected or not. The unboxing review strategy you use today can be used for any tangible object, but it can also be used for some digital purchases, too if you’re using screen capture tools.
Day 21: Review an Item That Has Dual Purposes
Most items can serve dual or more purposes. For example, food storage containers that can be used as organization hacks or lotion that can also be used to defrizz hair. Just like with physical products, downloadable items can also be used in many different ways, too.
For example, if you buy a downloadable private label rights report, you can use it as is, break that into a series of emails or use it as separate articles for your blog. Today, pick a product with more than one use and create a product review for it.
Day 22: Mention Items Before They Come to Market
You need to know what’s coming so that you can let your audience know and prepare their budget. For example, if you’re in the gaming niche, there may be new games launching shortly before Christmas that you can link to as an affiliate for a preorder.
You want to tell your audience about these items before they list for sale. People who are wanting information about the item will flock to your blog to learn about it because articles may be limited.
Make sure that the information you share about the item is legit and not something you just glean from other people who may not be accurate. Having a blog post review before the product is released will allow you to rank higher in search engines with your content so you can earn more commissions on launch day.
Day 23: Answer Common Questions
If you do a quick search, you’ll find that within your niche, customers are seeking all kinds of information. They want to know about the benefits of a product. They may have very specific questions, like whether or not a mixer can handle cookie dough.
They might want to know if one particular model or brand is better than one with similar benefits, but at a different price. Experts and fellow consumers will answer what customers want to know.
Today, seek out a common question about a type of product and then create a review of one product that meets the needs of that audience concern. If it’s whether or not a standing mixer can handle cookie dough, you can review one or give a list of mixers that will do the job.
Day 24: Post for Your Targeted Group of Buyers
Across your customer database, you’re going to have a wide range of people. What appeals to one group won’t necessarily appeal to the next. You want to create blog posts about products that are directed toward a targeted group.
For example, if you’re in the weight loss niche, you can specifically talk about products that help working moms or that help beginners or that help those who have failed at weight loss before.
Pick a specific demographic in your niche – based on gender, age, budget, geographic location or some other qualification and review a product that would be the best fit specifically for that audience.
Day 25: Make a Post that Connects Items in a Numbered Group
People like seeing potential items they want to buy at a glance. The busy mom looking for cookware appreciates having a selection of 10 different cookware sets she can buy all in one place.
You can create a connected group like the “Top 10 Instant Pots.” What you do is talk about each of the items, but briefly. It’s basically a post on who, what and why. Who can use it, what the item is (benefits, the good and bad) and why they need it.
In addition to helping the consumer, you also benefit because having more items in a blog post gives you a greater chance to earn. After linking to each item for them to consider, you may also want to end with a hyperlinked call to action such as, “If you want to see more options, here’s a page that will showcase similar products you may be interested in.”
Day 26: Create a Brand-Based Product Review
There are some shoppers who are not going to stray outside their preferred manufacturer. For example, some women will only use one makeup manufacturer, regardless of price or selection options and you’re not going to change their minds.
This is why you want to specifically talk about the most well-known items put out by each company regardless of the niche that you’re in. Check out the manufacturer to see what they have to offer.
You can then select items according to what consumers are saying about them, according to the price, by what’s featured and also by what their latest items are. You can merge slants and have those that say, “Top 10 Must Have KitchenAid Products.”
Day 27: Talk About A Standout Feature
There are many products within the same category. But there’s always going to be some that go above and beyond what’s expected from them by consumers. These are the benefits or features that you want to really point out.
This will make the product you mention rise above the others. For example, you might want to talk about products like gaming keyboards. If one of the keyboards has better key responses than another brand or model, you’ll want to mention that.
Or, there may be a feature so unique that you haven’t seen it on any other product to date. That would be a good benefit to buying that product over another one, so it deserves to be mentioned.
Day 28: Create “At-A-Glance” Product Review Charts
Having a quick side-by-side comparison chart makes it easy on consumers to size up different items and pick which is best for them. Many affiliates see great success using charts that compare features with a simple checklist.
For example, with gaming headsets, you might have categories like battery life, driver size, surround sound, and wireless. Create a chart that shows at a glance which products have these features, or at what amount.
So you might be comparing five headsets, and four of them are wireless, so they each get a checkmark. The driver size might be numerical, ranging from 40mm to 53 mm. You can have the name and image of the product at the top of the chart section and hyperlink it.
Day 29: Create Posts Geared Toward Also Boughts
When you’re writing about an item, gear the tone of the post toward their prior buying behavior. For example, if you blogged about one survival tool, you can post again pointing them to a second survival tool.
You don’t have to come up with these ideas off the top of your head. Places like Amazon have an area where if customers buy (or even look at) one item, they suggest related products.
For example, if you blog about a survival backpack, Amazon also suggests an emergency weather radio. This works well for both tangible and digital products, so today look for a connection between two products and do a review for something else your audience would like.
Day 30: Add a Conversation to a Review From Someone Connected to a Product
While you can talk about items on your blog, it’s helpful if you can also give it that air of expertise that stems from having someone else also weigh in. This can be a member of your audience who knows about the item and has purchased it or who even had a hand in its creation.
You can do a text or video conversation where you present questions and have them answer about the item and how it’s helpful. Or, you can ask the manufacturer if you can talk to them and see if they’ll agree to then let you put their responses up on your blog.
Go beyond just telling your audience about various products. Lead them to the ones that will help them, solve problems for them and show them how to get the most from their spending dollars.
Apply these product review slants so that whatever audience you have, they will continually turn to you for fresh information as a leading niche expert and trusted source of buying recommendations.