30 Day Blog Idea Blueprint
Regardless of the niche that you’re in, you need to have a blog. This is key to being able to understand not only what customers want, but to build a relationship with them. Your blog is a chance for you to reveal your expertise without anyone having to buy something upfront, making it easier to build trust with readers.
What some entrepreneurs do is start a blog but then it gets tedious or difficult to keep producing the posts. So they engage in a hit or miss approach to blogging and that just doesn’t work for your business because your customers will look for what they need elsewhere if you’re not providing it.
Understandably, blogging regularly can make anyone run out of ideas about what to write. In the 30 day blueprint found below, you’ll find many ways to put a new twist on existing content so that you’re always delivering something fresh for your readers.
Day 1: Talk About What the Customer Can Use
This slant will never get dull because there will always be something new releasing into the marketplace that your customers can use. It’s easy to figure out what these items are by knowing what troubles they’re having such as trouble losing weight, trouble falling asleep at night, trouble creating an eBook cover, etc.
You can also focus on wants too, and not just needs – such as the desire to be their own boss, to travel, to develop better relationships and so on. You can offer these customers your products or ones from other entrepreneurs whether they’re digital or physical items.
But what you need to do is to reveal exactly why the customer needs this solution. You can talk about how the item helped you, or how it helped others and how they, too, can use it to succeed, to overcome obstacles, to feel better, etc.
You don’t necessarily have to talk about the item in depth, but make sure you provide the information they need in order to see how it fixes something for them or grants them what they desire.
Day 2: Write About What’s Happening Now
In every niche, changes happen daily. Sometimes hourly. These changes can be for products, for information, for advice and more. You need to keep up with this information so that your audience feels like they’re in the loop and not missing out on important details.
You can create a Google alert using keywords related to your niche such as skincare, dieting, debt or whatever. Then you’ll get news articles delivered right to your inbox on what’s happening.
But you don’t just want to rely on alerts. Search websites related to your niche. These might be associations, foundations, forums and news sites. Find ones that routinely discuss breaking news and check in on those regularly to make sure nothing fell through the cracks with your research.
Look for people you can talk to about the new or trending change in your niche. For example, if you see a leader or someone in the know about a new strategy or concept, see if you can ask them some questions and ask if you can post their answers.
Even if they say no, you can research what they’ve said before and still use a quote from them on your blog without violating copyright law. Keep it around 200 words or less. Don’t use accompanying photographs without permission or license, or unless it’s considered public domain.
Day 3: Identify With Their Problems
What connects with an audience and sells isn’t as much about the product as it is the feelings that people associate with that item. For example, relationship products are hot sellers because people want to strengthen their relationships to find and feel love.
Another example is beauty items. People want to look good. They want to feel confident. An example of this might be acne or anti-scar products. If you tap into common feelings about these beauty issues, like “my acne made me self-conscious,” the customer feels like you “get” them and that you want to help them.
Especially if the item is something that you, too, can relate to or show an experience that you have been through. Even if you haven’t experienced it personally, you can touch on their emotions and make them feel at ease on your blog and with you.
Day 4: Share Research on a Subject
Whatever you’re blogging about, you can bet there’s a lot of information already out there on it. Much of this information will have been presented by others, including leaders in various fields like weight loss, anti-aging, survival and more.
You can share this information by posting snippets of it on your blog, which is known as curating. You can’t post it in its entirety. But you can highlight an important part about the research you found, then mention what you thought about it.
Be sure to credit the original author or speaker of the subject. You can do this by mentioning the person or showing your audience where they can read more from where you found it.
Day 5: Write About Any Physical Issues
Whatever niche you’re in, your customers may have issues that bother them and cause them discomfort or pain. For example, writers often struggle with carpal tunnel. Having an ergonomic keyboard can help with that pain.
If you’re in the fitness niche, your customers might be joggers and deal with issues that affect their knees or feet like a torn meniscus or plantar fasciitis. You can talk about this and share what they can do to find relief such as the best type of shoe to buy.
Many niche topics, like online entrepreneurship have physical issues from being sedentary and the stress niche causes sleeplessness, tension and pain. See if your niche has any problems in terms of a physical connection and blog about one of those today.
Day 6: Create a Post Focusing on Hurdles
When your audience experiences a hurdle, they want a solution. So they’re going to turn to you. On your blog, you want to address obstacles that often crop up in whatever niche you’re in.
For example, for the fitness niche it might be finding the time to exercise regularly. In the finance niche, it might be bad money habits. To get ideas on the hurdles that occur in your niche, you can do a quick search for your niche plus the term “common problems.”
Search “common weight loss problems” and then address those on your blog. You’ll find issues such as focusing on the scale too much, not eating enough protein, etc. Hurdles to success in general might be someone’s attitude, lack of time, or fear.
Day 7: Look Back and Ahead
Nothing ever stays the same and your niche hasn’t either. On your blog, you can write about what used to be popular advice within your niche but now it’s not relevant. That could be because new information has come out that makes what was true before either obsolete or shows it was based on bad advice.
Post about the trajectory of your niche going forward and how you believe the future is going to impact and change it. You can bring in a wide array of topics, like strategies, products, mindsets and other things to show how change has occurred in your niche.
Day 8: Motivate Your Audience
When your audience wants something, it’s never “just because.” There’s always a reason behind why they decided to start or change something or quit something. By showing your readers the motivation behind their decision, you can give them the inner strength to keep going.
Teach them how to locate their inner motivation. For example, it might be breaking bad spending habits and getting control of their finances to build a better future for their kids. Their kids are their motivation in this scenario.
Day 9: Blog About What You Can Do For Them
This is a topic that offers a chance to build a good connection with your audience. Share with them what you have in mind for changing their life for the better. It might be that one day, you got clarity on why you wanted to get in shape (to live longer for your family) and you can share this in your post to tell why what you do is important to you.
You can talk about how you want to use what you went through and felt to enable the audience to grow or overcome obstacles, too. It might even be something you witnessed others going through, and you had a passion to step in and lift others up.
It’s good to give your readers some idea of what got you into this niche and where you plan on leading them. That way, they can either align with you or weed themselves out of your audience if they feel the direction you’re taking isn’t the path they want to be on.
Day 10: Lead Them Away from Second Best
Talk about an digital or tangible product or strategy that hasn’t lived up to audience expectations. Maybe the quality was poor or the promised end result never materialized. You can post about that item in a professional way, without ranting about it or putting down the creator.
Just talk about why it’s not working for people you know. Compare it to an item or strategy that you feel will work for them and explain why this one is better. People always need an alternative, even if many people are succeeding with something, so you can be the guidance they need to feel like they’re back on track.
Day 11: Address Their Thoughts
You need to post about what your audience thinks or believes in order to help them change or gain strength from the inside out. For example, if you’re in the weight loss niche, it won’t do any good to address overeating without addressing the person’s thoughts that lead them to overeating.
Sometimes people overeat in an attempt to feed their emotions. Until that’s addressed, they won’t have the inner strength to reach their goals. So talk about how the battle to change or succeed always begins in their thoughts and help them learn how to manage them better.
Day 12: Don’t Just Talk About End Results
You must give your audience the ability to put into action whatever it is that you’re teaching. If you’re in the financial niche and tell someone who’s struggling financially that they need to “create an emergency fund” by “making more money” – but you don’t give them a precise blueprint on how to make that money, then they don’t know what to do.
Make a post that’s dedicated to taking them from start to finish with specific “to do” steps or a guide they can follow. This can be in video format embedded in your blog or it can be text.
You can even create a hybrid of the two, with the text being a transcript of the video. If you use a slide presentation, you can give them the slides to download to pair with the text transcript if they happen to not enjoy video.
Day 13: Show the Audience the Ugly Truth
Being positive is a good thing. Unless it’s not the whole truth. The truth is that every niche has a side to it that’s negative. Post about this. Talk about scams to avoid, roadblocks to watch out for, guidance they need to ignore and so on.
For example, if you’re in the diet niche, you’ll want to talk about the dangers of extreme diets that can harm their health. Then end that post with how to do it right versus the wrong way.
Day 14: Expand Your Content to Reach More People
At the end of the second week, you’re going to want to start expanding your content by posting about new niches. Don’t just talk about some random niche topic. Find one that meshes well with what you already do and tie it into your main niche.
For example, if you’re in the parenting niche, then you could easily introduce a niche that talks about home security or other family related concerns. You tap into emotions (keeping the family safe) while at the same time, creating an opportunity to present more products to your audience in the form of alarms, camera doorbells, window sensors, baby monitors, etc.
You can advertise these products and use affiliate links within the post to earn even more money. A niche like parenting could tie in nicely with things like gardening, stress relief, sleep, fitness, nutrition, pets and more.
Day 15: Start an Argument
You don’t want to start a war, but you do want to make people think. The best way to create interest and build your following is to create a blog post that stirs up your audience.
Everyone has their own often strong beliefs on a topic. Take that topic and make it controversial. For example, many weight loss niche leaders teach people to cut out all or most carbs.
If you don’t care for this practice, you might create a blog on “Why Carbs Are Okay” and you’ll get feedback from those who are pro carbs and those who are against them. You’ll get a lot of comments, and some people will comment wanting to tell you why you’re wrong while others will mention why you’re right.
This can lead to a dialogue that can be helpful to those who are for and those who are against something. Engagement is a great way to improve the traffic to your site and people will share discussions that have sides involved.
Day 16: Post a Q & A
Your audience wonders about many things associated with the topics you talk about in your niche. You want to create a post that addresses what people most often want to know.
You can come up with this yourself or do an Internet search for ideas. Gather common questions on Google, in forums, in blog post comments, in groups on Facebook and on other social media.
Make sure that you’ve researched the information so that what you respond with is accurate. This will help to establish with the audience that you’re giving solid information.
Day 17: Prove That You’re Not Afraid of Sharing Your Audience
You may not be able to offer everything that’s helpful to the readers in terms of advice, tools and more. Your mission should always be to do what’s best for your audience. If you do that, it will show that you care and your readers will appreciate it.
Create a blog post where you share additional helpful sites and resources with the readers. This might lead them straight to someone else who’s in the same niche that you are.
Don’t feel threatened by the fact that your readers are looking outside your blog. If what you’re offering them is helpful too, they won’t forget about you. Don’t just list a bunch of competitors.
Have a reason why you feel they’re a good resource outside of your capabilities or interests. Look for books, tools, both digital and tangible that you can link out to in a show of good faith that you have your audience’s back.
Day 18: Focus on Short Blocks of Time
Often, blog topics within a niche focus on long term topics – like permanent, long effort weight loss. Tap into short term topics by posting about things that can be accomplished faster.
This connects with readers who have busy lifestyles and who want fast results. Present posts like “get organized in just 10 minutes a day” or “eat healthy and drop a clothing size in 3 weeks.”
To find what to post about, just look at where people are saying they need more time or need results fast, like needing to know how to get chores done quickly, how to save money faster, and so on.
Use verbiage with numbers such as “14 days,” “2 weeks,” “4 hours,” and more. This will appeal to people more than just blogging about how to lose 100 pounds in a year. They’ll get to take action and see results faster.
Day 19: Post About Relevant Authors
Whatever your niche is, someone will probably have created a book about it. Do some research to locate the best books that focus on your niche or some aspect of your niche topic.
Write up a post talking about how you think it’s helpful to your audience. You can create a direct link to wherever the book is sold. The reason you want to do this is the book will act as a keyword that will draw in readers.
They’ll see you’re talking about the same stuff the book is and they’ll stick around to learn from you. If you can find indie (self-published) authors, they may be willing to be interviewed about the book, too.
Day 20: Tell Readers What to Stay Away From
It’s up to you to advise your audience on the best direction within a niche. You want to help guide them toward what’s good, but you always want to tell them what to be wary of, too.
For example, some niche leaders (and this happens in retail stores, too) will do a “close out” or “going out of business” sale. They get a run of buyers and then are right back to business as usual the next day or week.
Consumers see this and know the leader or business isn’t being honest. You may have seen niche marketing leaders sell products cheap as a retirement offer, only to be unretired 72 hours later.
You want to make sure that your audience doesn’t get duped. Teach them the proper way to do things, too. Explain that it’s important to always be honest and follow through with whatever they say.
If a product is going to be discontinued, then discontinue that product and don’t use it as a gimmick to make sales. Not only are you advising them as a consumer, but you’re helping them be better leaders, too.
Day 21: Blog to Expose the Lies
There are a lot of people talking on the Internet. Some know what they’re talking about. Others are just parroting what they heard – and it’s wrong. Your niche will have wild tales surrounding it and maybe even outright lies.
Create a blog post where you expose what’s wrong and what the truth actually is. Talk about where you think the truth got twisted, how it gained traction and your reason for believing something other than the wild tale.
Day 22: Write a How-To Blog Post
If you dig around online, you’ll see a lot of people are searching for answers on certain topics in a detailed manner. You can create an in-depth how-to blog post on the answer that’s related to what you normally blog about more generally.
You might be writing about how to set up a website for their niche, how to create a workout routine at home, how to write a budget that fits their lifestyle or how to cook a healthy meal.
Use images to show what you’re talking about. If it’s involved with technology, you might want to add a video or a slide presentation so the audience can see what you worked on and can compare it to what they’re doing.
Day 23: Show Alternative Directions
There are often new or different directions you can take to reach the same destination. A lot of the information within a niche is the same old advice. Because they’ve heard it before, the audience will just move on – away from your blog.
That’s why you want to put a new spin on what they’re looking for. For example, the audience might have learned that they need to focus on creating a mailing list. You can create a post telling them 17 new or little heard of ways to achieve this goal.
Day 24: Innovative Posting When You Draw a Blank
You might have an exhaustive amount of brain space to come up with topics. However, Google never will. You can type in any phrase and Google will suggest connections to that phrase.
You can then use these words to keep digging and find out more connective topics as well as what people are searching for on those topics. For example, if you do a search for the phrase “working out for…” what pops up are links for working out for mental health, working out for specific time limits, working out for beginners, or for new moms.
By changing the for to an as, like “working out as…” you’ll get suggesting like “working out as a coping mechanism” and then that links to stress, etc. If you keep searching, you get numerous suggestions.
You can also use a free or paid keyword tool and keep drilling down to find phrases that give you new ideas and a new direction. You can also look on platforms like Amazon or YouTube, which can show you many possibilities, too.
Day 25: Post About Worries and Fears
It doesn’t matter what the topic is in whatever niche you’re in. Your audience is worried about something. They’re afraid of something that may happen. For example, if your niche focuses on personal development, common worries are rejection, change, failure and more.
Talk about what might be worrisome to the readers. Share with them that everyone has worries and many people have the same ones. Show them how they can overcome their fear and take control so that what they’re afraid of never comes to pass.
Day 26: Break Your Routine and Blog Differently
Having written content on your blog is fine. It’s the way most blogs are done. But you don’t want to stick with just written content every single time you post. There are multiple formats that you can use that will generate interest and help your audience.
So tap into every possible format you can think of. Even if you don’t currently know how, take the time to learn. Use videos on your blog. These can be focused on where you’re guiding the reader through something like setting up their blog using WordPress. Even though that’s step by step, a lot of people still run into problems.
Along with video format, use photos and audio as well. If you want to use photos, only use licensed ones, ones that you buy or get free from a legitimate stock site or ones that you make or take yourself.
Day 27: Create List Posts
There’s a reason why websites and even print publications use numbered content like “Top 5 Ways to Lose Weight” or “10 Steps to Achieve Financial Security” and it’s because these create a sense of actionable steps for readers to follow.
Your audience wants instructions and options and making posts using numbers is a big draw. Make the numbered posts you write about tie-in with your niche like “5 Reasons Not to Save Money” for example and you could slant this toward times when you want to spend and not save, such as spending money on courses to improve their knowledge so they have a better future.
Day 28: Host a Competitor on Your Blog
In your niche, you learn from others, and you want your audience to have that same chance. Many entrepreneurs avoid having other people on their blog for talks, podcast, videos or interviews because they fear competing with that person.
But posting an interview where you gather helpful advice for your readers is never a mistake. Ask someone you follow and whose business you admire if you can have some advice from them for your audience.
Take the information you get, put it on your blog, then link to their website. Most of these people will then gladly mention your site on their own blog like “I was interviewed over at XYZ blog today” and that increases your visibility by gaining you a crossover audience.
Day 29: Post About Something You Watched or Read
Look at what other people are saying that connects with your niche. For example, if you’re in the weight loss niche, go to social media sites to look for videos, articles or links that are talking about weight loss ideas or issues.
When you locate something that resonates with you (could be something like bad or good advice), then share that viewpoint on your blog with a discussion about it. Talk about why you agree or not.
You’ll want to mention where you found the topic and let readers be able to visit that site to see for themselves in full. This is routinely done on YouTube, where people create response videos – but you can do it with text, audio podcasts or any media format, too.
Day 30: Write About Dueling Items
Take two items in your niche and compare how effective they are for your audience. For example, if you’re talking about exercise, you can create a good versus bad post where you talk about using exercise bands versus kettlebells.
But these things don’t have to be tangible. You can write a post doing a for or against slant on digital products, information, and downloadable or hosted tools. Keep this list of ideas handy and keep referring to it so that you always find something that you can blog about.