Use AI for Content Domination in Your Niche
Most marketers are using artificial intelligence (AI) for two primary purposes – research and content development. AI is a wonderful tool to have at your side for digging into the details about your niche, target audience, and strategy.
It helps you get an upper hand over the competition and even has built in predictive analysis that helps you stay one step ahead in positioning yourself as an innovative thought leader.
Content is king online, and that’s a saying that’s held true over the years. Whether it’s text, audio, or visual, content is how consumers absorb information, get educated and informed, and ultimately, are swayed into making a buying decision.
You can use AI to help you dominate the online content in your niche by using it in several ways. If you are in a fast-moving or evolving niche, it can keep you abreast of trends and changes in your niche that you may not have known about yet.
It can spot patterns online – using social listening technology – and inform you about what the most in demand topics or media formats are in that moment. Every step of the way, your content will be fresh and up to date, never stale or out-performed by the competition.
If no one else is stepping up to serve the audience about a topic they’re hungry for, AI can tell you what that topic is so you can quickly fill that role for consumers and gain respect for meeting their needs.
Your content can be personalized for specific audiences, including using tailored storytelling and neuro-linguistic programming (NLP) strategies to heighten their response to your work.
You can also dominate based on the quality and quantity of content AI helps you create. If you’re not a very good writer, AI can spiff up your work, expand on points to ensure the readers’ needs are met, and help you deliver flawless content.
If your competitors are publishing 2-3 blog posts per week and you’re struggling to keep up with them, you can lean on AI to help you not only catch up, but outperform their pace.
One thing AI is very good at when it comes to content domination is in allowing you to publish across many platforms all at once. It can create a pillar blog post on a topic that will rank well in Google, and create supplementary materials to publish on Facebook, TikTok, YouTube, Pinterest, Instagram, and even send to your subscribers via email.
This allows you to have blanket coverage of the topic instead of having to create and publish one piece at a time, because by then others may have capitalized on certain platforms and you’ll be a follow-up contender.